Business   

The Small Business Startup: Essentials with Digital Marketing microcredential prepares learners to launch and manage a small business through foundational training in management, accounting, budgeting, and digital marketing. Participants learn how to create a business plan, manage daily operations, and build an online presence to reach customers and grow their business.

Criteria: Learners must complete all three courses below with a "C" or better to earn the Small Business Startup: Essentials with Digital Marketing microcredential.

• MGMT 2703 Small Business Management (3 Hours) This course will include setting up simple accounting procedures, managing a small retail establishment or running a small manufacturing plant, basic principles of personnel, merchandising, and promotion, with possibly a small amount of quantitative analysis.

• ACCT 1123 College Accounting Procedures (3 Hours) This course includes what learners need to know regarding sole proprietorship and corporation accounting procedures for both service and merchandising concerns, including the fundamental procedures for double-entry accounting, the accounting cycle, preparation of financial statements, accrual versus cash basis accounting, depreciation, and inventory cost flows.

• MKTG 2113 Digital Marketing Essentials This course will introduce students to the key concepts of on- and off-site SEO (Search Engine Optimization), paid search marketing, online advertising, web analytics, and e-mail marketing. Additionally, content includes social media marketing, web design, and online reputation management.

For more information, please contact Kelly Orr at korr@rose.edu or 405-733-7473.

The Technical Writing credential prepares learners to communicate effectively in professional, technical, and business environments. Students develop practical writing and presentation skills applicable across industries. The credential provides employers with evidence that an individual has developed foundational competencies in preparing clear, organized, audience-appropriate workplace documentation.

*Must be enrolled in ENGL 2053. For more information, please contact the Workforce Development office at 405-733-7488.

Certification Criteria

• Successfully complete ENGL 2053 – Technical Report Writing at Rose State College, meet all applicable course attendance requirements, and complete all required instructional units and major course assignments.

• Develop technical and professional documents that demonstrate audience analysis, appropriate genre conventions, clear organization, effective document design, usability, and ethical communication practices.

• Demonstrate proficiency in communicating technical information through written, oral, and visual formats, including reports, instructions, and presentations, as evaluated through required course assignments.

• Upon completion, learners will demonstrate competency in 1) Audience & Purpose Analysis: Analyze audiences, contexts, and communication goals to develop effective technical documents 2) Professional Written Communication: Create clear, polished documents using appropriate conventions for print and digital environments.

• Upon completion, learners will demonstrate competency in 3) Technical Writing & Document: Design Apply technical style, organization, usability, accessibility, and design principles to communicate information effectively 4) Workplace Document Development: Develop professional materials such as instructions, manuals, technical descriptions, reports, resumes, and cover letters.

• Upon completion, learners will demonstrate competency in 5) Ethics & Professionalism: Apply ethical practices and professional standards in technical and business communication 6) Oral & Visual Communication: Present technical information clearly and effectively through oral presentations and visual media.